Reaching the Entire World with One Product?

You want to reach the entire world with one product? Dream on! Yet there are many who advertise their ministry in exactly that way. 'This app/web-site/DVD is the answer. With this we will reach the world for Jesus!' Go to a meeting about digital media and just about all the missions represented will have a product that is the one product that will reach the entire planet. Would that it were so.

Of course in the real world no one product works in every situation, and at a typical meeting where a representative presents their product to potential users the first question will often be, 'Can I adapt what you have done for such-and-such an audience?' At first the inventor of the product will decline, but eventually they will realise the pressure is too much and they will cave in, reluctantly perhaps, or in some cases willingly once they have heard the barriers put up by certain terms, illustrations or images. Lord teach us humility, teach us adaptability, teach us to listen before we speak.

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Asset Based Bible Translation (ABBT)

Many of you will have heard of asset-based community development (ABCD). How can Bible translation programmes be asset based, rather than deficit based? The best way to look at this is a comparison table: Deficit based Asset based Driven by outsiders Driven by the community Outside funding Community funded Done to meet a need Done to help the community grow Quality control done by a consultant Community checked and approved Control from outside-in Lead by stepping back Products not accepted? Products are accepted Little engagement Engagement with products Scientific Organic Not sustainable Sustainable Of course many translation programmes these days are neither one nor t'other, they are somewhere between these two extremes. Nevertheless, this illustrates a point, and shows that the current

A Flow Chart for Bible Translation (a Relevance Theory Approach)

One of the current theories behind modern translation work is Relevance Theory. [1] Here is a flow chart that explains the process often used to produce a draft when using such an approach: *Make sure your translation committee makes the decision as to what kind of translation they want. A domesticated translation is one that submits to dominant values in the target language [2] whereas a foreignized translation is one that is happy to import foreign terms and ideas from Hebrew, Greek, or the language of wider communication such as the Greek term baptizo . The chart looks something like this: Text Communicated Ideas Context A sower went out to sow A farmer went out to sow grain People scattered/threw seed etc. The text has very little information, but behind it is the idea that seed was scatted by throwing it from a bag carried round the farmer's shoulder. This could be explained in the para-

Asking the Right Questions in Bible Translation and Scripture Engagement Planning

If you want to get useful answers you have to ask the right questions. Do you agree? Yes, of course you do. In the Bible translation world we often ask a very narrow question when planning for the next stage of work: 'What would you like to see translated next?' Now, if you simply want to translate, and that's it, that question is fine, but what if you want to see some kind of result from your translation work? What if, for instance, you want to see transformation occur? Then a more powerful question to ask the community and positive stakeholders in the project would be: 'What kingdom goals would you like to see reached?' These kingdom goals should meet felt needs of the community - they should solve problems that are apparent to most or all in the community. See below on how those can be met. If that's too abstract, then try, 'What kinds of things, in your extended family, do you tend to worry about?' This will help establish some felt needs, from which

Scripture Engagement

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