Reaching the Entire World with One Product?

You want to reach the entire world with one product? Dream on! Yet there are many who advertise their ministry in exactly that way. 'This app/web-site/DVD is the answer. With this we will reach the world for Jesus!' Go to a meeting about digital media and just about all the missions represented will have a product that is the one product that will reach the entire planet. Would that it were so.

Of course in the real world no one product works in every situation, and at a typical meeting where a representative presents their product to potential users the first question will often be, 'Can I adapt what you have done for such-and-such an audience?' At first the inventor of the product will decline, but eventually they will realise the pressure is too much and they will cave in, reluctantly perhaps, or in some cases willingly once they have heard the barriers put up by certain terms, illustrations or images. Lord teach us humility, teach us adaptability, teach us to listen before we speak.

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A Flow Chart for Bible Translation (a Relevance Theory Approach)

One of the current theories behind modern translation work is Relevance Theory. [1] Here is a flow chart that explains the process often used to produce a draft when using such an approach: *Make sure your translation committee makes the decision as to what kind of translation they want. A domesticated translation is one that submits to dominant values in the target language [2] whereas a foreignized translation is one that is happy to import foreign terms and ideas from Hebrew, Greek, or the language of wider communication such as the Greek term baptizo . The chart looks something like this: Text Communicated Ideas Context A sower went out to sow A farmer went out to sow grain People scattered/threw seed etc. The text has very little information, but behind i...

The Problems and Pitfalls of Proof-Texting

Why is it wrong to proof-text when making an argument? Proof-texting is when someone simply quotes a verse from the Bible, out of context, to make a point. This can be in a book, a conversation, an essay, or a sermon, to give some examples. I just did a quick read of some other blogs on this topic, and none of them wowed me, so I thought I'd write my own. Then I had an even better idea: why not get you to tell me why proof-texting is problematic? In other words, I want to crowd-source the problem, and get lots of input. Since it is my suggestion, and I already did some research, let me get the ball rolling. Proof-texting is problematic because: It ignores the original context of the verse. There are actually two types of context: The literary context of the verse, that is, the verse is situated in a passage (that might be making an entirely different point) of Scripture that has a certain genre. For instance, the book of Acts is narrative, which means it is descriptive of what hap...

Asset Based Bible Translation (ABBT)

Many of you will have heard of asset-based community development (ABCD). How can Bible translation programmes be asset based, rather than deficit based? The best way to look at this is a comparison table: Deficit based Asset based Driven by outsiders Driven by the community Outside funding Community funded Done to meet a need Done to help the community grow Quality control done by a consultant Community checked and approved Control from outside-in Lead by stepping back Products not accepted? Products are accepted Little engagement Engagement with products Scientific Organic Not sustainable Sustainable Of course many translation programmes these days are neither one nor t'other, they are somewhere between these two extremes. Nevertheless, this illustrates a point, and shows that the current ...

Scripture Engagement

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