Scripture Engagement

I recently asked the Scripture Engagement team which of the above (see graphic) we do well and which not so well. Their answer? We do production well, publishing and distribution fairly well, promotion not so well, and engagement hardly at all. The fact is that if we are going to produce digital Scriptures, we need not only to publish and distribute them, but to promote them and see the intended audience engage well with them. Often, even those of us producing a lot of digital Scriptures, find ourselves on a kind of treadmill where we produce a product, then go straight onto the next, without thinking about these other steps. Make sure the products are being promoted on Social media (vk.ru, ok.ru, Instagram, Facebook... ) and that someone is following up on those who take a regular interest in them. If we get likes, re-shares and comments that's great! If people are commenting again and again that's even better! Testing is another good way of getting feedback, so make sure s...

There are four basic stages to digital engagement: P roduction of materials P ublishing of those materials we've produced P romotion of the published materials P articipation of the audience We are often very good at producing material, and publishing it. But what about the next two Ps - Promotion and Participation? These need a little more work. Promotion It's good to promote our materials. Usually we put them out there on the web, YouTube, and on other types of social media, and hope for the best. How can we promote them? One way is to advertise. This means paying money, but perhaps not as much as you think! Facebook adverts are very effective, can be targeted to a predefined audience, and might even lead to some users re-posting your posts, or commenting on them! Google ads are also very effective, though more costly. Image by Photo Mix from Pixabay It's a good idea not to over-promote, as this can be counter-effective. You want to create posts t...