Scripture Engagement

I recently asked the Scripture Engagement team which of the above (see graphic) we do well and which not so well. Their answer? We do production well, publishing and distribution fairly well, promotion not so well, and engagement hardly at all. The fact is that if we are going to produce digital Scriptures, we need not only to publish and distribute them, but to promote them and see the intended audience engage well with them. Often, even those of us producing a lot of digital Scriptures, find ourselves on a kind of treadmill where we produce a product, then go straight onto the next, without thinking about these other steps. Make sure the products are being promoted on Social media (vk.ru, ok.ru, Instagram, Facebook... ) and that someone is following up on those who take a regular interest in them. If we get likes, re-shares and comments that's great! If people are commenting again and again that's even better! Testing is another good way of getting feedback, so make sure s

I feel a rant coming on, so beware... Is our goal the translation of the Holy Scriptures? Most of us would instinctively say, 'Yes!' But I have a question. If our actual goal is transformation of the lives of people in a community's through their engagement with Scripture a) how is it best to achieve that and b) what do we mean by Scripture? How to Achieve the Goal The best way of achieving the goal is for the community themselves to be in charge of their own transformation. Now, this means they are in charge of what format, what language, the scope of the work, and who carries it out. It might be that they need input from an external (from the same country, or region) consultant (or consultants), but the community can carry out their own work. If they're in an area that isn't predominantly Christian, then there are some additional challenges. How can people best be reached? How are they going to be discipled into salvation? Who can the team work with i.e. who is go