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Principle 5: Go Indigenous, Go Contextualised

It's amazing the difference it makes to work with indigenous believers to work on Scripture Products. They have read the Bible and understood the gospel as it applies to their culture. When they explain it they do so in ways that are relevant and powerful to the people they know and love. Our ideas and products are always going to be second-rate compared to theirs, not in terms of production, maybe, but in terms of content. And as for production, why not have a professional film-maker work with a local team to train them as they make their own videos, or a professional musician as they record their music? But the idea is to work in partnership, see what God is doing, and join in with that.



Foreign films are often going to have scenes that jar, that don't fit with the local culture. This is because foreign film makers often don't know the things you have to do in a certain context, such as taking off shoes at the door or shaking hands or using only your right hand. And on top of that one film can't possibly work in every place round the world. There is no such thing as culturally-neutral art. Art always fits to a situation in terms of the way it communicates, its sense of humour, and so on.

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