We tend to assume that if a person speaks a language as their mother tongue they will want to read in that language. Not true. Often people read and write in one language but speak another in preference. The language they are literate in is often the lingua franca of the country or region. Also some churches operate mainly in that lingua franca. People's heart language may be different, however. This means having different products in the various languages and using audio or video as appropriate. The print Bible isn't necessary in all these local languages.
What do translation advisors need to know about Scripture engagement (SE), and why? Let's look at the 'why' first: Translation advisors (TAs) are often involved in day-to-day exegesis. They help mother-tongue translators (MTTs) prepare drafts. The MTTs they work with might not know Hebrew or Greek. The TAs then take part in the team check of that draft, which involves other MTTs in the project as well as the TA. Sometimes they are also involved in the coordination of the translation programme. They are very busy people. So why do they need to know about SE? Because: The translation is ultimately for an audience that has felt needs that are not being addressed by the translation programme. Analysing and meeting (or helping to meet) the felt needs of the audience should be the first priority of any mission worker, including TAs. Only about 30% of completed translations are well used. The initial set up of the programme needs to take SE into consideration (it's no good wai...
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