It's true - Arts flies the good news under people's radar screen. It's a great way of reaching people's hearts. There are lots of stories that corroborate this. In Asia there was one group that had one hundred hymns translated into their language, but the church was dwindling and few sung the hymns with enthusiasm. Some well-meaning mission workers had had these hymns translated some decades earlier, but the tunes were Western. In came some ethnomusicologists / ethnodoxologists and helped the local people work out which instruments could be used in a worship context, and then helped them write songs which used their own style of music. These songs were so popular that the church moved out of the building and into the village, and many many others started joining in with the worship times! Eventually there were a group of musicians writing songs and leading worship in their community, and the church continued to grow. This is just one of many stories I could share.
Discussing issues to do with Scripture (Bible) engagement, mission, and Bible translation.